Logos for IFAT Munich
User Guide exhibitor passes and ticket vouchers for visitors
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Marketing services for exhibitors
Promote your participation in the trade fair with the marketing services of IFAT Munich.
More visibility for your trade fair presence
Increase the success of your trade fair participation in the long term: We offer you a wide range of marketing services that effectively support your trade fair participation before, during and after the event. Many of our services are already included in the participation fee - for significantly more visibility and reach.
Use our marketing kit
Would you like to advertise your participation in IFAT Munich and invite your network to the trade fair? IFAT Munich logos, invitation and banner templates and social media assets are available for download in our Exhibitor Shop. You can also personalize them via the Exhibitor Shop.
Visitor marketing
Reach your target group directly - with IFAT Munich's visitor marketing services.
Online vouchers for visitors
A full booth and promising contacts: Invite your potential customers and partner personally to the trade fair. Send them an online voucher for a day-ticket for IFAT Munich 2026.
Exhibitors and co-exhibitors have the possibility to order online vouchers via the Exhibitor Shop. Afterwards, you can use the ticket registration to evaluate all redeemed vouchers—easily and conveniently. Only the tickets actually redeemed will be charged after the fair.
The online voucher for a day ticket costs 17 EUR (plus VAT).
*State 2025
The online voucher for a GoGreen day ticket costs 22 EUR (plus VAT).
*State 2025
Please remember that the success of your trade fair participation depends to a large extent on how well you have managed your visitor marketing in advance.
We have created a User Guide for you that briefly explains how to manage your exhibitor passes and visitor vouchers online.
Lead management at the booth
With the lead tracking products, you as an exhibitor can simply record all visitor information digitally and in real time at the touch of a button by scanning the barcodes on the visitor badges. This gives you access to the visitor's registration data, which you can edit individually and supplement with additional information.
You can book the lead tracking products at IFAT Munich in the Exhibitor Shop.
Advertising opportunities
Maximum visibility on site and digitally - with the diverse advertising options offered by IFAT Munich.
Your entry in the IFAT Munich Exhibitor Directory
The obligatory communication fee, which every main or co-exhibitor pays upon participation, includes a basic entry in the trade fair media.
- You have already submitted some data for the basic entry with your registration. You will receive a proof of your submitted data from our publishing partner NEUREUTER FAIR MEDIA in autumn 2025.
- Please make full use of your already paid basic entry and complete your details! This can be done via the Exhibitor Shop from autumn 2025.
For even more visibility:
Optimize your entry with attractive additional services and customize your media entry, which will appear in the online Exhibitor Directory, the Visitor Guide, and the app.
Information on further booking options will be available in our Media Services in the Exhibitor Shop starting in autumn 2025.
Our official partner NEUREUTER FAIR MEDIA will assist you with company entries and advertising opportunities in the print and online media of IFAT Munich 2026, such as the exhibitor directory and the Visitor Guide.
NEUREUTER FAIR MEDIA is the sole point of contact in this area.
Contact:
NEUREUTER FAIR MEDIA GmbH
Phone:+49 201 36547-410
E-Mail: ifat@neureuter.de
Advertising space at the exhibition grounds
Become an eye-catcher right where the industry meets – with our wide range of advertising options in the outside areas, at the entrances and in the hall areas of the exhibition grounds.
Our catalog clip provides an overview of our comprehensive range of services.
Johannes Schmittner from the Media Sales Team will be happy to advise you on advertising space at the exhibition grounds.
Contact:
Johannes Schmittner
Media Sales
E-Mail: mediasales.ifat@messe-muenchen.de
Online advertising
Use IFAT Munich's digital channels to reach your target audience—before, during, and after the trade fair. With individually bookable online advertising space, you can strengthen your brand presence and achieve maximum reach!
Booking & access:
You can conveniently book all advertising measures via the Exhibitor Shop at our official media partner NEUREUTER FAIR MEDIA.
Slot in one of the IFAT Munich Solution Tours
Take advantage of the IFAT Munich Solution Tours and put your innovation in the spotlight—in front of an audience that not only recognizes its potential but is actively seeking it.
In addition to a technically sound keynote speech for participants, each exhibitor will receive a 10-minute slot to present their solution, including an exchange with officially registered tour participants who are interested in the topic.
Registration for the IFAT Solution Tours is expected to be possible from October 2025.
More information on registering for one of the IFAT Munich Solution Tours
Speaker Slot on the Green Stage
Take advantage of the Green Stage with a presentation slot to showcase your solutions and your company to the industry.
Booking conditions:
- Bookable for all exhibitors and co-exhibitors
- Multiple slots can be booked (max. 1 presentation per day)
- Duration per presentation slot: 25 minutes
- Cost per presentation slot: 990 EUR
- Limited availability – early booking recommended
Benefit from maximum visibility – your presentation will be promoted online and on site in the official IFAT Munich program.
The online registration form for the Green Stage will be available in fall 2025.
Press services and Public Relations
The media shape opinions. Use our professional PR to polish your image. Present your company in the trade press across the world—before and during the trade fair.
Press conferences
Book your conference room
Take advantage of the opportunity to present your company to the media during the trade show at a press conference or press briefing. Inform journalists from the daily, trade and business press about your company, your economic success and present your new products. To realize individual wishes, implementation and organization remain in your hands.
The press team informs you of the available conference rooms and assists you in coordinating date and time.
Please contact the press team before booking at: marcom-events@messe-muenchen.de
Exhibitor press releases
Book your electronic press compartment
Messe München offers you the opportunity to publish your current press releases, your company profile, new products and / or a press photo in an electronic press box on bauma's webpage—in the bauma exhibitor directory. Journalists can use the electronic press compartments to get a quick overview of your trade show topics and innovations - a practical tool, especially for preliminary reporting. The entries will appear online on the IFAT Munich Exhibitor Directory under "Press Information".
You can book the electronic press compartment in the Exhibitor Shop starting in October 2025.
Logos and photos for your usage
You can find logos and official press photos for your use on our website.
Photos of IFAT Munich
Untrustworthy exhibitor directory offers
Publishers of unofficial exhibitor directories are targeting exhibitors in the run up to trade fairs, offering to provide customers with entries in inferior, sub-standard online directories. However, their terms may stipulate long-term obligations to pay several thousand euros, which are generally hidden in the small print. AUMA has for some time been advising the exhibitors concerned, who contact us almost daily in matters regarding unofficial exhibitor directories. AUMA has already documented several hundred cases, so that we are well informed as to how the publishers of unofficial directories operate.
Social media
Using social media correctly - with the right social media services from IFAT Munich.
IFAT Munich is also active in the social networks. Network with us! You will find us on Facebook, LinkedIn, Instagram and YouTube. We share interesting content, great impressions and useful information about IFAT Munich 2026 there. Like, share or comment on our posts and use #IFAT in your communication.
Draw attention to your participation - professionally and effectively!
Would you like to advertise your participation in IFAT Munich and invite your network to the trade fair? Use our marketing kit - ideal for your website, mailings, social media or print advertising material:
Please use our official hashtag on social media: #IFAT