Your key to trade fair success: Sound fair-related know-how and practical support

We want you to make the most out of the potential that participating in IFAT has to offer. That is why we support you with the ‘Your key to trade fair success’ initiative.

‘Your key to trade fair success’ features both theoretical and practical aids. It gives exhibitors very pragmatic support for the most important steps that are part of preparing for, participating in and following up on the fair. It can help you maximize the success of your exhibit at IFAT 2020.

‘Your key to trade fair success’ offers you

  • free of charge exhibitor workshops
  • free 30-minute webinars
  • Handbook “10 Steps to your trade fair success”
  • ‘Your key to trade fair success’ website
  • Checklists
  • Stand configurator
  • Trade fair budget planner

The services in detail

The trade fair trainings will be held in German only.

The free of charge exhibitor workshops convey extensive tips and tricks for a successful trade fair preparation, realization and follow-up to you and you have the opportunity for an intensive exchange of experiences.

  • Messeplanung Profi: November 12, 2019
  • Messeplanung Basis: November 19, 2019

The registration deadline is 14 days in advance.

In the free, 30-minute and live moderated webinars you will receive compact trade fair know-how and helpful practical hints to relevant aspects of the entire trade fair planning.

  • Webinar: Information on the media dialog – November 6, 2019
  • Module 1: Planning your trade fair appearance – November 13, 2019
  • Module 2: Designing your trade fair stand – November 20, 2019
  • Module 3: Visitor marketing – November 27, 2019
  • Module 4: Behaviour and communication at your trade fair stand – January 22, 2020
  • Module 5: Trade fair follow-up and evaluation – January 29, 2020
  • Module 6: Intercultural communication – February 5, 2020

The handbook is a great support for daily use, including a lot of precious practical tips and precise answers to your crucial questions about a successful trade fair participation.

All information around Your key to trade fair success is available online at any time at the dedicated website.

For each of the 10 steps we provide you with detailed and free of charge checklists. You can download them directly in excel format and integrate them in your trade fair preparation.

The stand configurator helps you to easily and quickly configurate your stand online.

With the budget planner, you can calculate the main costs of your trade fair participation within a few steps.

Make your exhibition at IFAT 2020 a success

With professional planning you will be able to make the most out of your trade fair appearance.


The ‘Your key to trade fair success’ initiative is run by our subsidiary MEPLAN GmbH. If you have any questions, please contact the trade fair experts.

Olof-Palme-Straße 1, 81829 München
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