WorkingHero
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Working Hero, Messe München's newly developed digital marketing channel

Marketing professionals use this innovative tool to place relevant brand messages in a targeted and effective manner with key purchasing decision-makers and professionals. And they do so via high-quality produced and excitingly staged content. Together we produce an individual podcast episode about your company, your products or your services - in short: your Working Hero. In order to distribute the Working Hero story to the appropriate B2B target group, we use Messe München's uniquely rich database and guarantee you high-quality listeners. With minimal coordination effort, in a full-service package and at an attractive fixed price.

Emotional B2B brand communication with Working Hero presented by IFAT

Audio - catches your ear, stays in your head! Podcasts are currently very popular and are also an excellent marketing tool.

Integrate audio communication into your brand communication and tell your brand story in an emotional and captivating way in the Working Hero presented by IFAT Podcast.

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Have IFAT tell your story!

All the benefits and information about the podcast are available to listen to. Moderator and host Felix Kirschenbauer talks to the Working Hero project founder about why Messe München is implementing this format and what added value the podcast offers industry participants. See for yourself and become part of the Working Hero presented by IFAT podcast!

Marketing decision makers turn to Working Hero when:

  • they want to stand out from the competition and differentiate themselves through emotional communication formats
  • they want to reach the next level in B2B marketing communication and tell passionate brand stories that inspire your audience
  • they aim to drive brand awareness among target groups like young professionals which requires powerful, credible messaging in the right channels

You want to tell your story?

I will be glad to give you further assistance and support you on your hero’s journey.

Markus Lehrmann
Markus Lehrmann
Sales Manager
Messegelände, 81823 München
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